YOUR COMPETITORS ARE GETTING THE CALLS. LET'S CHANGE THAT.

WHO'S BEHIND THIS

I’m Wade Jones, founder of Blue Collar Coastal Media. I started this business because I grew up in a blue collar family. My granddad was a welder, and my dad was an electrician. I watched them work long hours, take pride in what they built, and do whatever it took to provide. That kind of work ethic stays with you.

As I got older, I started seeing two things more clearly. First, I realized there was a real disconnect between the way many agencies market to tradesmen and what those business owners actually need. Too much emphasis on impressions and clicks, and not nearly enough on whether the phone is ringing, the estimates are coming in, and the work is turning into revenue. Second, I realized that the people who physically build our communities are rarely the ones whose stories get told. The roofers. The electricians. The welders. The plumbers. The painters. The builders. The men and women whose hands keep America running. That’s why Blue Collar Coastal Media exists.

On one side, we help blue collar businesses grow with real marketing systems that are built to produce results, more calls, better follow-up, stronger lead flow, and real opportunities to scale. On the other side, we use media and storytelling to spotlight the blue collar businesses, tradesmen, and builders who deserve more visibility, more respect, and more credit for what they do. Because this is about more than marketing to me. It’s about legacy. It’s about pride in the trades. It’s about giving a voice to the people who built our towns, our cities, and this country. And it’s about inspiring the next generation to see that there is honor, opportunity, and real upward mobility in learning a skill and building something that matters. Living in Fort Myers has only deepened that perspective for me. This is a place where the legacy of American industry still feels alive. Thomas Edison, Henry Ford, and Harvey Firestone all had winter homes here, and they deserve the credit they get for helping shape an era of innovation and entrepreneurship in America. But their vision was only part of the story. America was also built by the workers, tradesmen, and blue collar families whose labor turned that vision into something real. That makes me want to do more than just run ads or build funnels. It makes me want to tell stories that matter. Stories about men and women who built businesses from the ground up. Stories about tradesmen who created opportunities for their families. Stories that remind people that America was not only imagined by visionaries; it was built by workers! That is the heart behind Blue Collar Coastal Media. I want to help blue collar businesses grow. I want to help tell their story. And I want to use this platform to inspire more people, especially younger people to respect the trades, learn real skills, and help build a stronger future. My granddad’s ceiling is my floor. And I want to help other blue collar families raise theirs too. If you’re a blue collar business owner who wants better marketing, a stronger story, and a system that actually helps your business grow, I’d love to talk.